When a “brilliant” idea backfires…

From the Why-do-I-even-bother-with-these-fools Dept. Since the beginning of the week, several partners emailed me to ask if I’d seen a posting by some marketing dude over at the usual suspects. Lately they’ve been vying so hard for my attention, that it would be a shame not to humor our regular readers with a proper rebuttal – especially when one can pull the pants of said stuffed marketing suit in one swift article. Gareth, I don’t know who you are mate, and I frankly couldn’t care less. But you gave me a total Jon Stewart Moment when I read your article. So, sit back, take a deep breath and enjoy…

So let’s get this mess straightened out: According to our boy Gareth Kitson on his blog here, I am supposed to have copied the design for the RESguru top banner from his company AppSense, and I quote; “the below graphic is what was created for […] Strata in mid-2009“. End quote. That they created their own so far unexplained eyesore on www.whatisstrata.com in mid 2009 is probably true. The funny thing is that the page after 2½ years at present, still doesn’t tell you a darn thing! It’s just a lame logo! I’m however glad that Gareth is relatively precise about the time AppSense made it. While I do appreciate your reasoning that there’s no reason to let the truth get in the way of a good story, I hope you don’t mind me asking dear Gareth: How exactly did that happen, when RESguru.com went live in the beginning of that year? What’s that? You require evidence? Okay:

Gareth, sorry it took a little while to get back to you, as I’m quite busy these days taking business from you. I can hardly wait however for you to apply your stunning marketing powers of logical deduction to explain this temporal paradox. If it involves a Flux Capacitor and a Delorean, I’m all ears. However, in the meantime allow me to assist: You just got yourself caught red-handed in a blatant lie! Are we to believe anything else you have to say? I sincerely doubt that.

In regards to the graphics, in case anyone should still be vaguely interested, the RESguru banner was just a free stock WordPress theme. Gareth, may I suggest you go whine at the creators at BlogChemistry instead if you don’t like it. When RES changed their corp colors, I just recolored the banner to match. We got over the blues and whites a while back, ya know. Speaking of whites, the cold wet sensation you’re feeling sliding down the side of your face right now, may likely be of poultry origin.

By the way, I couldn’t help notice all comments previously posted over on your article have disappeared, except for the obvious kissass. Did someone say something you didn’t like Gareth? Well don’t worry about it matey, because RESguru’s comments section below is always open for business, even for you and Appdetec…, sorry – I meant Harry. Oh, by the way – just in case your posted article should happen to get mysteriously redacted or even completely vanish, I’ve taken the liberty to save a nice PDF copy of the original it, just for the lulz of our readers.

I’m sure that as we speak, you and Harry are probably are refueling your little Fudmobile, angling for another round of sissyslapping. Rest assured, while I’d love to smack you both into the floorboards over and over again (figuratively speaking of course), for all the crap you spread about my employer and the other vendors – I don’t have time for that right now. Moan all you want, but I’ve said my piece. I’ve got loads of partners to train who are fed up with your lies, so adios chicas.

Update Dec 16th: Okay, okay…so I couldn’t resist the opportunity to fire another salvo in the general direction of these posers, just for the fun of it. Speaking of fun: Here’s a little xmas present from all of RESguru to all of you. Click on the package here on the right to download. Merry Xmas! Ho ho ho!


  • By CrapDetective, October 18, 2011 @ 11:53

    Wohoooo…this just made my day. Awesome dude! I wonder what story they (read AppSense) will come up with next? Watching this space :-)

  • By MC, October 18, 2011 @ 18:14

    Good! Somebody finally called AppSense on their bluff. Go RESGURU!! The stuff you and the other guys provide on this blog is deep technical stuff – really worth reading. Shame on Appsense to rip on such a cool site.

  • By Peter Jules, October 18, 2011 @ 19:39

    “Inspiration” is marketing newspeak; it means “we nicked it”

    I’m pretty sure Max is going to mop the floor with this guy regarding the technical stuff – I’ll just enlighten out good friend about the graphics.

    My sphere tells me you have no imagination!
    Really? That’s your smoking gun? Although you could say that LWL, in choosing something that resembles those from AppSense, is guilty of lack of imagination – but again, there’s only so many ways of making 3D spheres. Pro-tip: All the cool hipsters go 2D… just look at Apple. To prove my point a link from 2006, it has moving pictures and sound, so get popcorn…


    See – not so hard…

    My Head Hurts, My Feet Stink, and I Don’t Love You
    Don’t ever abuse rocking Basement Jaxx tunes for shitty arguments – You have been warned. I sorry to say – the head is a rendering cliché. On a side note, it’s odd why an Information Systems company would use imagery that symbolizes losing your mind, but I’m not the one to judge. Anyhoo, the keywords are “Human” “Head” “Artificial” “Exploding” or something along those lines… go abuse your nearest stock photo site now – I’ll wait here.

    I’ll admit – it’s been a lifelong dream of mine to learn how to do those kinds of renderings – I actually have the software… You want to know the name?


    That’s right Gareth – the original version is even from 2007!

    A straight line from mouth to asshole.
    Obviously you haven’t spent much time around Photoshop effects (and stock photos) if you think that image is, in any way, shape or form – unique. It’s called “Luminescent Lines”, every proper Photoshop jockey does them – here’s a link to a free guide (thank me later if you become the next Marketing Manager at AppSense):


    It’s from June 2008, so Gareth can look up where he learned to do it first…

  • By Eddie, October 19, 2011 @ 02:55

    Hey Max,

    Nice article!!! Obviously they stole your design to turn things around eventually. Because that is what they do. Look at their renewed website! Suddenly they talk about Dynamic Desktops!!!! That is RES Software tagline already for over a year. Who’s following and who’s leading?


  • By Mr Kettle, October 19, 2011 @ 08:13


    AppSense are innovators and do not copy…nuff said.

    That was sarcasm

  • By Jason E. Smith, October 19, 2011 @ 13:31

    Good rebuttal, Double Facepalm is the best response so I did not offer rebuttal from Liquidware Labs on the same…..too busy taking all the business we can handle from people fed up with their FUD. But Gareth is an OK chap when he is not spreading false FUD :-)

  • By Dan, October 19, 2011 @ 20:43

    Has anyone actually seen the whatisstrata.com site as of this date? Its just a stupid logo!!? Trying to be fair, I went and googled “What is Strata”. The best suggestions are:

    1) a form of appartment ownership
    2) a layer of sedimentary rock
    3) a bread casserole

    I am trying to decide between the casserole and the rock as it both sounds lame and it sure isn’t moving! :-)

  • By Sascha, October 20, 2011 @ 00:45

    This discussion here is good example of “When you point your finger at someone, three fingers are pointing back at you” 

    Regarding copying things….I remember last year at the IP expo in London their was a Biiiiiiigggggg Banner at Appsense called “User Virtualization” …. now this is gone ….at the new Website I read now “Dynamic Desktop” ….mhhmmmm..dammnnn…from where do I know that? 

    Goldman Sachs won’t be happy about how Appsense is waisting their Money

  • By CrapDetective, October 20, 2011 @ 02:23

    I think they went ballistic when they saw RES giving away Workspace Manager Express for free.

    They apparently made a quick decision to offer their User Installed Application solution, AppSense Strata, for ‘free’.

    If you noticed they did not mention it would be for free until after RES Software made their announcement :-)

    Well….consider that it is a closed private beta that is offered for free. I never heard of any vendor charging for a beta to this point.

    Doubt it will be for free when and if it ships.

    Just yet another marketing stunt from them!

    Gotta give it to them…..they are really great at these stunts and people are falling for it!

  • By Adrie, February 15, 2012 @ 08:52

    It’s not about logo’s or features or copycatting. I am sure everybody is creative, inventive and sometimes it looks if somebody copies something. All happens because customers request these features. For me it is à matter of how you handle competitors. Do you treat them professionally or not. I do not believe in mud throwing, but after being burried up to my neck, i can understand the reply above, but pls don’t go there too often. Stay THE professional compagny.

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